Archive for the ‘Uncategorized’ Category

Direct Mail Marketing – Employing Data Analysis Techniques for Reducing Expenditures

October 3rd, 2010 | Uncategorized | SK | 8 Comments

Many companies attract customers to their product or service offerings via direct mailing marketing.  These mailers are expensive as the average response rate is about 2.61%[1].  For example, to attract 500 responses, companies would have to send the mailers out to 20,000 prospects.  Each mailer sent costs a certain amount of money.  The costs can [...]